Accenture Media Suite
Founding Accenture Media Suite’s first
AI-native design system and building configurable streaming experiences with agentic AI.
I'm Adriana.I bridge design and engineering
with systems thinking and AI.
My focus is on design systems, design engineering, and AI-driven code.
Currently exploring what a design workflow can look like without Figma.
01
Product Strategy
By connecting user needs to business goals, I can steer a product in the right direction.
02
Web Design
I design clear, responsive websites and bring them to life in code with Claude or Codex.
03
Design Engineering
As a former dev, I use AI and code to create interactive prototypes and quickly bring ideas to life.
04
UX Design
Through research and testing, I make complex journeys feel simple and easy to use.
05
Multi-device design
I build intuitive desktop, iOS, Android, and TV apps with clear flows and familiar interactions.
06
Design Systems
Systems thinking guides my specialty: building reusable foundations with shared design tokens.
I’m a Product Designer with 7 years of experience tackling complex challenges, from integrating agentic solutions into streaming platforms to improving access to food in low-income communities.
This year, as Design Systems Lead at Accenture Media Suite, I established and governed two systems for AI-assisted coding, helped integrate agentic AI into Accenture Video Solutions, and created interactive prototypes showcased at IBC Amsterdam 2026.
I'm also a former front-end developer, so I understand how design translates into code and how design decisions interact with technical constraints. This makes it easy to bring my own designs to life with AI.
Outside work I'm an avid cinephile and reader and I'm always on the lookout for the next great story. I also love to draw and often find inspiration in the things I watch and read.
Case Studies
A selection of projects exploring product design, design systems, and building with AI.
Feline Management Hub
A Cats&Soup companion app built
with Codex and Gemini, bringing cats
and their activities together into one
gamified dashboard.
Sennder: Accounts Payable Platform MVP
A one-week experiment exploring how quickly I could use Codex to turn a complex design brief into a functional accounts payable MVP.
Logos & Illustrations
A collection of personal logo and graphic design projects I created on the side for friends, local clients, and international competitions.
Experience
Some of the companies and products I’ve worked with.
BMW Group
CurrentSenior Product Designer · AI Specialist
Design Operations
AI Enablement
Software Ecosystem
As design consultant, I coordinate AI strategy and DesignOps, helping integrate AI into everyday workflows. I develop and test AI-powered workflows, identify opportunities to improve how teams collaborate, and shape a shared interface approach for internal platforms. Alongside this, I address usability and design inconsistencies across BMW’s software ecosystem.
Accenture Media Suite
Lead Product Designer · AI & Design Systems
Agentic Integration
AI-First Systems
IBC Amsterdam 2026
AI-based product helping clients like F1TV and SkyShowtime configure streaming experiences across desktop, mobile, and TV for over 60 million users. I led the platform's shift into an agentic AI-powered system, founded two design systems built for LLM consumption, and created prototypes presented by Accenture to 41,000+ attendees at IBC Amsterdam 2026.
Accenture Care Coach
Senior Product Designer · Training & Support Systems
AI-Driven Training
System Overhaul
Training Platform
AI-powered training platform where contact centre agents develop modern customer support skills through realistic scenario roleplay and personalized feedback. I handled technical debt by rebuilding the design system around a scalable token architecture, designed the product's first natural language training interface, and solved support system bottlenecks.
The Coca-Cola Company
UX Researcher · Research Lead
User Research
Usability Testing
Logistics Hub
I was brought in to lead research efforts on a warehouse management platform helping employees coordinate shifts, manage inventory, and handle transport shipments. Through direct observation of their workflows, I clarified employee needs, uncovered bottlenecks, and turned conflicting stakeholder requests into a focused redesign roadmap with clear design priorities.
Lotus 20
Product Designer & Frontend Developer
Broad Impact
Design-to-React
Fintech App
A fintech ecosystem sponsored by Barclays and Save the Children, designed to reduce humanitarian aid diversion and help vulnerable communities in Kenya and Afghanistan thrive. I interviewed aid workers, designed the apps in Figma, and built them in React. After launch, the product helped improve access to nutrition for over 10,000 people.
